The Division competitively offers the products in packaged form both in Polypropylene (PP) and Jute bags (single & double) of 50kgs, 45kgs, 25kgs & 10 kgs coupled with small consumer Cotton bags or Polypouches of 1kg, 2kgs, 5kgs etc.
The Division specialises in handling rice under specific markings / brand names and customising the order according to each buyer's specific requirements. The range of rice covers - Basmati rice comprising Silky, White, Pusa & Sella Basmati & Non Basmati rice comprising White, Parboiled, 100% bkns (long and medium grain) in Sortex and Non-sortex conditions. ABD Foodgrains has the right expertise to handle any volume - be it in vessel loads or container shipments. Pulses, like Red Split Lentils are exported to destinations in the Middle East and SAARC countries like Bangladesh, Sri Lanka etc.
History: ABD Foodgrains
ITC-ABD commenced its Foodgrains operations in 1990, where non-basmati rice exports was still regulated by the Government with Minimum Export Prices (MEPs). Traditional markets then went to the Middle East and Russia. Subsequently with emerging liberalisation, these regulations were eased and Indian non-basmati exports improved and found new markets.
ITC-ABD had developed sound expertise in areas of developing strong backward linkage on the supply chain with farmers, millers and processors. Today this procurement network covers major rice producing states in India and over 3000 rice millers and processors.
The total volume handled over the years has been in excess of 7,50,000 mts of Cargo. ITC-ABD has developed a loyal customer base in markets like Kuwait, Jordan, Bangladesh, Sri Lanka, Africa, etc. ITC-ABD has also won awards from the Government of India for excellence in their export performance.
Perspectives: ABD Foodgrains
The Foodgrains division has set certain benchmarks over their period of operations. The success of the team has been proved time and again with the emphasis being in these following areas:
- Quality Focus: This orientation ensures the procurement and delivery of uniform quality as per customer requirements. Quality is checked at multi-levels of the procurement chain by the ITC-ABD quality control team, duly supported by independent quality surveyors.
- Diverse procurement network, established widely across 2000 mills in the 8 'rice surplus' producing states of India to ensure the right variety, at the right cost.
- Controlled Supply chain, which spreads across select suppliers across the country - Totally quality led, timely deliveries at the most competitive prices - through a widespread broker network, miller associations & commission agents - under strict ABD supervision with a quality orientation.
- ITC-ABD has been a "first choice supplier" with select customers. This has come about due to its ability to consistently deliver a superior value proposition to its customers in terms of quality, timely shipping and transparent market information.
- Operational Efficiencies: ITC-ABD has mastered the art of smooth execution. This not only covers an efficient procurement chain but also maintains the cargo integrity and quality throughout the port storage, clearing, forwarding and the stevedoring activity of loading the cargo onto the vessels. ITC-ABD has had an enviable record of timely and swift loading, duly supported by vessel chartering skills - all geared towards ensuring customer satisfaction.
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