S.Sivakumar,Chief Executive, ABD

Mr. S. Sivakumar is the Chief Executive of the Agri Businesses Division of ITC Limited, India. This US$ 900 million division is engaged in sourcing a variety of agricultural products, commodity exports, rural marketing and specialty retailing. He has conceptualised the path-breaking eChoupal model and is spearheading its roll out across the country. With a vision to cover 100,000 villages by 2012, ITC eChoupal aims to increase incomes and improve the quality of life in rural India while delivering sustainable shareholder value

ITC eChoupal has won several awards including UNDP’s World Business Award, Wharton-Infosys Business Transformation Award, Development Gateway Award, Stockholm Challenge Award and India Innovation Award. Sivakumar himself is also honoured with the World Technology Award. ITC eChoupal case study is taught in the leading business schools around the world.

Topper of the Class of 1983 from the Institute of Rural Management, Anand (IRMA), Sivakumar served a farmers' cooperative for six years before joining ITC in 1989.

Sivakumar is a Director on the Boards of NABARD, ITC Infotech India Ltd., Indo-US Knowledge Initiative in Agriculture, IRMA, Centre for Collective Development, and Charities Aid Foundation India. He is on the Executive Committee of India’s National Commodities and Derivatives Exchange (NCDEX) and on the Private Sector Committee of CGIAR. He is an active member of the management committees of various industry bodies and several taskforces of Government of India.

He is an avid reader and a keen music enthusiast.

Rajnikant Rai - Chief Trader

Rajnikant Rai has been with ITC Ltd. for the past fifteen years and has immense experience in various agri commodities like soya, oils and grains etc and has been involved in processing, trading and export logistics. He currently heads the OGP group (Oils, Grains and Pulses) covering products such as Soya bean Meal, Non Basmati Rice, Wheat and Wheat flour, Pulses etc. Rajnikant Rai has made the product group an extremely professionally managed and integral unit of the division, adding tremendous value in terms of customer retention, turnover and profitability.

Rajnikant Rai is also heading the E-Choupal project meant for improving the supply chain efficiency across all products throughout India. He is based in Hyderabad and reports to the Divisional Chief Executive.


RSV Ramana Murthy - Chief - Trade Administration

Mr. Ramana Murthy is currently the head of trade administration department. He has been with ITC Ltd for over a decade and was involved as a Business Accountant. His expertise has been in the area of working capital management, accounting and export documentation. He is an expert in the areas of UCPDC, ICC, Inco terms etc. Ramana Murthy is a Post-graduate in Commerce and has completed his Chartered Accountancy. He is based in the Divisional headquarters at Hyderabad and works in close coordination with the trading desk.